I have spent over a decade at Philips, steering the direction of marketing insights and analytics across both consumer and healthcare sectors. As the Global Head of Marketing Insights & Analytics based in Amsterdam, North Holland, my role encompasses leading a multifaceted team responsible for driving the strategic vision behind marketing data science, knowledge management, and comprehensive insights spanning competitor analysis, brand positioning, communication strategies, audience engagement, customer experience, proposition development, and marketing performance.
Onze partners
