Cowboys is a creative recruitment marketing agency and Cooble is the specialist in the field of sourcing. Together we launched the Sourcing Benchmark in 2022 . For the first time, there is an organization that shares all data and insights regarding sourcing. From average response rate to how many hours of sourcing you need on average to realize a hire .
Until now, there hasn’t been as much diversity in sourcing data publicly available.
Until now, there hasn’t been as much diversity in sourcing data publicly available. So organizations had no idea whether their sourcing activities were good. With the Sourcing Benchmark we also advocate separating sourcing from recruitment, because we sincerely believe that a recruiter is not a sourcer and the required skills differ significantly. By splitting the functions, the recruitment profession will be lifted to a higher level and making the data public will contribute significantly to this.
Evaluate performance
The Benchmark allows you to evaluate performance by comparing it to industry standards. This can help organizations identify areas where they are falling short and develop strategies for improvement. If our Benchmark shows that a particular step in the sourcing process is performing less than industry standards, the organization can implement process improvements to achieve higher conversion, for example. By benchmarking against industry standards, organizations can gain a competitive advantage by identifying areas in which they outperform their competitors.
The Sourcing Benchmark enables organizations to communicate overperformance to internal and external stakeholders.
In addition, our Sourcing Benchmark enables organizations to communicate overperformance to stakeholders within and outside the organization. This in turn helps them attract more talent and create support among management and hiring managers. The Sourcing Benchmark therefore transcends simply sharing (sourcing) data. Because we are the first and only one to share such data, we lift the entire field to greater heights.
What was the impact of the case?
The Sourcing Benchmark has been viewed a total of more than 4,000 times via Werf& . We have reached a significant part of the Dutch recruitment world. In addition, the white paper has been downloaded 138 times. It has also been shared countless times via email, LinkedIn DMs and WhatsApp – but no figures are available for this. A total of 4 quarterly overviews and 1 annual overview of Sourcing Benchmarks were released and 34 social media posts were placed.
The Sourcing Benchmark has been published quarterly and an annual report has been drawn up for the whole of 2022.
The Sourcing Benchmark has been published quarterly and an annual report has been drawn up for the whole of 2022. To make it accessible to a large audience and get more people excited about sourcing, we have released the content in an attractive and visual form: whitepapers, infographics, social media posts and videos for social.
Why should this case win a Werf& Award?
Our case must win because this initiative serves a higher purpose than just that of 1 organization. We are trying to further professionalize the entire field of sourcing – and recruitment – and give this beautiful profession the attention it deserves. In addition, we hope to inspire more organizations to share their sourcing data, so that we gain more transparency and openness about the results of recruitment processes.
By defining industry standards we can increase confidence in recruitment.
By dissecting the process components of recruitment and zooming in on them per step and defining industry standards, we can increase confidence in recruitment. Stakeholders can also make better informed decisions and thus encourage innovation.
Credits case
The following people, departments and/or external parties are involved in the case:
- Cowboys is a recruitment online marketing agency that understands the new generation and knows how to reach talent. Lars, co-founder of Cowboys, loves challenge, creativity and innovation and helps recruitment departments and organizations with innovative online marketing strategies and campaigns.
- Cooble is a company with 47 sourcing specialists who look for the most suitable talent for various industries and various job groups. They find untraceable talent by proactively searching and identifying suitable candidates. Find and Seduce. Founders Milou and Jan-Karel have been working with the Cowboys for several years.
Knowing more?
For more information, see Werf& Awards .