2022 was a turbulent year for NS. Staff shortages put pressure on the timetable and negative reports piled up. In any case, ‘bad news’ about events on the train always finds its way into the press. As a result, the train is not the first place you think of when considering where to work. This was the starting point in May 2022 for recruiting 487 train drivers and 350 conductors.
The reality ‘inside’ is very different from the image ‘outside’.
The reality ‘inside’ is very different from the image ‘outside’. Internal research repeatedly shows that our train drivers and conductors are genuinely happy with their jobs and proud of their work. It is our strategic choice to showcase the positive side of working on the train based on this enthusiasm. That positive side does not make the news ‘automatically’; we have to make sure it does.
We do this by letting people experience that working on the train ‘in real life’ is much better than they (perhaps) think. You travel the length and breadth of the country, have a responsible job and a workplace with a fantastic view. The ‘Top team on the train’ shines in this setting. Genuine enthusiasm is at the heart of the concept: the real work takes centre stage. Our real colleagues take to the stage with a self-written and self-sung song.
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